Just Brands believes that quality has acquired a new meaning in the world of textiles. Raw materials are the basis of our products, and thus the basis of our quality. The Just Brands Material Policy includes the requirements and restrictions we have set for ethical sourcing of raw materials. This also includes animal welfare. Our suppliers are expected to familiarize themselves with the policy and our standards and operate accordingly. Read more about the details of the policy below.
Just Brands joined the Better Cotton Initiative (BCI) in October 2016, a not-for-profit organization focusing on the global standards for cotton. Together with other global fashion retailers, Just Brands invests in sustainable cotton production and the education of farmers, to improve the production of cotton over the long term. 80% of our collections are made of cotton, which means this is an important focus area for improvement.
This content is updated in January 2018. Just Brands sees the growth and extension of above results as an ongoing process. Each year, there will be an updated result published on the company website.
“The Better Cotton Initiative (BCI) is a not-for-profit organisation stewarding the global standards for Better Cotton, and bringing together cotton’s complex supply chain, from the farmers to the retailers.” Every kilo of BCI cotton bought by Just Brands is released and used somewhere in the global market. The strength of this concept is that companies worldwide unite to improve cotton. Read more about the collaboration with BCI and what makes their cotton sustainable.
Just Brands is rated by Made-By on the use of sustainable materials. "Just Brands has a clear product strategy, including a commitment and detailed plan to reduce its impact. The brand uses more sustainable materials and has implemented a system to collect identify material compositions and has provided certificates to verify this use". View the completed Mode Tracker scorecard and find out more on their benchmark.
The Materials Policy includes Just Brands’ requirements and restrictions for ethical sourcing of raw materials like fur, down and cotton, as well as our position on animal welfare. Our suppliers are expected to familiarize themselves with the policy and operate accordingly. Download the Restricted Substances List (REACH) for more details on our restrictions for the use of chemicals.
“In 2020 Just Brands is committed to have 50% of all collections made of more sustainable fabrics." This goal applies on the collections of our three brands: PME Legend, Vanguard and Cast Iron. For the collections of 2018 we are already working with more sustainable fabrics such as recycled polyester, linen, Tencel and Dupont Sustans fiber. These fabrics are used throughout the collection, in jackets, jeans and shirts. The information and details of these fabrics is available for customers on hang tags, attached to the products. Tencel will be used in the new hero jeans in the fall/winter collection of PME Legend. Read more about the environmental benchmark for fibers.
In 2017 and 2018 a part of the Just Brands jeans collection is produced with Candiani Denim. This Italian company produces sustainable denim fabrics by saving on water, energy and waist in the production process. They work with sustainable materials, such as organic and recycled cotton and they develop new, ecological washing and dying techniques. Just Brands is determined to keep collaborating with these kind of partners for the future, to reduce the environmental impact. Candiani Denim will become a partner in denim for the upcoming years to come. Read more about Candiani Denim on their website.