A no-nonsense, honest 

and open working 

atmosphere.

Mission
statement

Our mission is to remain a leading player in the men's premium branded jeans and casual apparel business in the Benelux and DACH area as well as expand our business to other European countries. Just Brands is building the business step by step, consistently offering our partners and our customers high-quality, comfortable and relevant products, supported by distinctive image platforms and related services and partnerships.  We are a proud company with a focus on the long term, high ethical standards and respect for the environment.  Our company culture is based on shared commitment and dedication to achieving our goals. Entrepreneurship and personal growth are encouraged in a healthy, no-nonsense, honest and open working atmosphere.

2019

Opening first PME Legend Flagship Store in the Netherlands (Amsterdam).

First PME Legend store opens in Zurich.

2018

Extension European Headquarters.

2017

Launch PME-333 capsule

Limited edition heritage collection.

2016

First custom-built Moto Guzzi Vanguard bike V8

First PME Legend store opens in Oberhausen

2015

COMMANDER JEANS campaign launching with the tv-commercial

The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult

GENERATION 2 campaign launching with the tv-commercial

The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult

PME LEGEND road tour DACH

First PME Legend store opens in Antwerp

2014

Collaboration with MADE-BY

2013

Introduction of web powered retail

2012

BARE METAL JEANS campaign launching with the tv-commercial

PME LEGEND goes international

CAST IRON fashion show at Amsterdam fashion week

2011

Launch of the tv-commercial for the PME LEGEND JEANS AVIATOR

The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult

Introduction of new shop in shop for all brands

2009

Opening of the first Just Brands store in Amsterdam

Opening of the Just Brands Headquarters

Launch of PME LEGEND BARE METAL

2007

Launch of VANGUARD

CAST IRON gets its distinctive look

2003

Launch of CAST IRON

1999

Introduction of PME JEANS

Footwear added to the collection.

Launch of Specialty store concept.

1998

Launch of Shop in Shop concept.

PME Legend becomes one of
the top three companies in
the market.

1992

PME Legend introduces
the cargo pilot theme

Introduction of the PME Legend Sheepskin,
the icon of aviation gear.

Company founded